Week 1 – Introduction to Business English
- Language Training vs Skills Training
- Who are your learners?
- Providing a wide array of learning strategies to the corporate worker.
- Using an online student response system for needs and interests assessments. Ie. Socrative.com.
Week 2 – Assessing needs and Preferences
- Needs analysis – pedagogic needs, Business Needs, Communication needs
- Understanding the stakeholders
- An eclectic approach which brings in a range of perspectives and ways of gathering information about the learners’ needs.
- Vocabulary – Determining specialized lexical terminology in the field.
- Colloquial business expressions to be reinforced throughout the syllabus.
Week 3 – Designing a Course
- Setting Objectives, syllabus components, negotiating the syllabus, learner involvement in course design, managing the logistics
- Insights from companies Annual reports
- Discuss elements of related jobs and identify English terminology for language related to individuals work.
- Locating materials
Week 4 Selecting and Developing Materials
- Reviewing Course books and other ready-made materials
- Role-Plays, Simulations and case studies.
- Learner Generated role-plays
- My working English ( Specify typical workplace situations )
- Materials development workshop and Framework Introduction
- At the Expo – Simulation example
Week 5 – Teaching Business Communication Skills
- Building Fluency and Active Listening for Interactive Communication
- Practice using intonation and stress patterns appropriate for the opening of a business phone call
- Telling your story to make a point at work
- Job-Center Role-Plays
- Conference Calls
- Serving on a Bank Loan Committee – who will get the loan?
- Presentation Skills: Product Pitch. Poster Presentation at a Simulated Business Expo
- Introduction to Pitching a Business Idea or Service
Week 6 - Teaching Business Writing Skills
- Note-Taking, Email Writing
- Writing Request Emails – compose emails to native speaking colleagues
- raise learners’ awareness and expand their repertoire of positive and negative politeness strategies
- Note-Taking secrets of Success
- Writing letters to the Editor on Business Articles
- Writing Direct Fundraising letters
Week 7 – Job Analysis
- Managers as learners, technical staff as learners, secretaries and clerical staff, Marketing and Sales, Human Resources, Finance, Production
- Hypothetical Companies ( Marketing, Accounting, Finance, HR, PR, product development , R& D, management )
- Marketing Research Project
- Critical Reading, Focused Reading and Recruitment – Enhanced texts to the corporate culture relevant to the client.
- Modifying to the job at hand
Week 8 - Meetings, Negotiation, Business Etiquette
- A Luncheon with Business Professors and Administrators
- Business Conference Simulations
- Choosing a Start-Up to Invest in
- Make a Deal
- Intercultural Perspectives – Scenarios for Working in International Teams
- Comparing Business Genres from different cultures
- Critical Incidents for Raising Cultural Awareness
- Exploring Business Ethics
Week 9 – Promoting Learner Autonomy and Assessment
- Word Up templates to be modified for assessment purposes
- Online Assessments
- Creating a business Rubric
- Language Learner strategy awareness.
Week 10 - Mock Lesson
- Locating a relevant reading article for a fabricated company
- Demonstrating a lesson plan using own created materials
- Proper scaffolding relevant to client’s needs.
- Collaborative Learning – Creating a Community of Business Language Teachers that support each other. Sharing, reflecting and prospering!